Malhotra, Naresh K. <br/><br/>
Basic Marketing Research / 
Naresh K Malhotra. 
 - Fourth Edition /  International Edition. 
 - 670 pages :  color illustrations ;  28 cm. 
<br/><br/> This Edition is a Pearson new international edition. 
<br/><br/>Includes endnotes and index. 
<br/><br/><label>ISBN: </label>9781292020488 1292020482 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / NAR