Saunders, M. N. K. <br/><br/>
Research methods for business students / 
Mark N. K.  Saunders, Philip Lewis, Adrian Thornhill. 
 - Eighth Edition /  Revised Edition. 
 - xxxiii, 833 pages :  color illustrations ;  27 cm. 
<br/><br/> Revised edition of the authors' Research methods for business students, 2015. 
<br/><br/>Includes biographical references, appendices, glossary, and index.  
<br/><br/>Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Utilising secondary data -- Collecting data through observation -- Collecting primary data using research interviews and research diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index. 
<br/><br/><label>ISBN: </label>9781292208787 
<br/><br/><label>LCCN: </label>2018058370 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business--Research--Data processing.<br/>Business--Research.
<br/><br/><label>Dewey Class. No.: </label>650.072  / MAR