Building a storybrand : clarify your message so customers will listen /
Building a story brand
Donald Miller.
- x, 228 pages : illustrations ; 22 cm.
Includes notes.
Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.
9780718033323
2017937432
Production management. Branding (Marketing) Marketing. Selling. Advertising--Brand name products. Customer relations.