TY  - BOOK
AU  - Keller,Kevin Lane
AU  - Swaminathan,Vanitha
TI  - Strategic brand management: building, measuring, and managing brand equity 
SN  - 9781292314969
U1  - 658.827 23
PY  - 2020///]
CY  - Harlow, England
PB  - Pearson
KW  - Brand name products
KW  - Management
N1  - Includes notes and index
ER  -