Lindstrom, Martin,  1970- <br/><br/>
Buy.ology :  how everything we believe about why we buy is wrong / 
Martin Lindstrom. 
 - xi, 256 pages ;  20 cm. 
<br/><br/> New York bestseller (cover page).  Be prepared to have your cherished beliefs overturned, spectator (cover page). 
<br/><br/>Includes biographical references, notes, and index.             
<br/><br/> Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a program sponsored by a major company. 
<br/><br/><label>ISBN: </label>9781847940131 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Shopping--Psychological aspects.<br/>Neuromarketing.<br/>Marketing--Psychological aspects.<br/>Consumer behavior.
<br/><br/><label>Dewey Class. No.: </label>658.834  / MAR