TY  - BOOK
AU  - Lindstrom,Martin
TI  - Buy.ology: how everything we believe about why we buy is wrong 
SN  - 9781847940131
U1  - 658.834 23
PY  - 2009///
CY  - London, New York
PB  - Random House Business Book, Doubleday
KW  - Shopping
KW  - Psychological aspects
KW  - Neuromarketing
KW  - Marketing
KW  - Consumer behavior
N1  - New York bestseller (cover page); Be prepared to have your cherished beliefs overturned, spectator (cover page); Includes biographical references, notes, and index.
N2  - Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a program sponsored by a major company
ER  -