TY  - BOOK
AU  - Birss,Dave
TI  - How to get to great ideas: a system for smart, extraordinary thinking 
SN  - 9781473692145
U1  - 153.35 23
PY  - 2018///
CY  - London, Boston
PB  - Nicholas Brealey Publishing
KW  - Creative thinking
KW  - Brainstorming
N1  - Includes bibliographical references
N2  - "A tangible approach to building the intangible skill of creativity, offering a simple new theory about how to have original and valuable ideas. The highly practical lessons in How to Get to Great Ideas are based on neuroscience, psychology and sociology. Written by former advertising creative director Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame a problem, how to push your thinking, how to sell the idea, how to build support for it and how to inspire others to have great ideas. It proves that any organization - and any individual or department within an organization - can create a fertile environment for ideas. Combining a practical research-based system with fascinating insights and inspiring and humorous writing, the book also includes the problem-solving system RIGHT Thinking. This is a tool which enables a more effective way to generate more effective ideas, and is one that anyone can use to transform themselves or their business."
ER  -