Berger, Jonah <br/><br/>
Contagious :  why things catch on / 
Jonah Berger. 
 - First Simon & Schuster hardcover Edition. 
 - viii, 244 pages :  illustrations ;  22 cm. 
<br/><br/>Includes notes and index. 
<br/><br/>Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories. 
<br/><br/><label>ISBN: </label>9781451686579 
<br/><br/><label>LCCN: </label>2012034583 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.<br/>Consumer behavior.<br/>Popular culture--Economic aspects.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / JON