TY  - BOOK
AU  - Berger,Jonah
TI  - Contagious: why things catch on 
SN  - 9781451686579
U1  - 658.8342 23
PY  - 0000///New York, NY
CY  - Simon & Schuster, 
PB  - 2013.
KW  - New products
KW  - Consumer behavior
KW  - Popular culture
KW  - Economic aspects
N1  - Includes notes and index; Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories
ER  -