TY  - BOOK
AU  - Johnson,Nick
TI  - The future of marketing: strategies from 15 leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer 
SN  - 9780134084503
U1  - 658.8 23
PY  - 2015///]
CY  - Old Tappan, New Jersey
PB  - Pearson Education, Inc.
KW  - Marketing
KW  - Management
KW  - Case studies
KW  - Branding (Marketing)
KW  - fast
N1  - Includes bibliographical references and index; available on campus and off campus with authorized login
UR  - https://elibrary.gemzplatform.com/jsw4
ER  -