Wuebben, Jon.

Future marketing : winning in the Prosumer Age / Jon Wuebben. - 1 online resource, xxxv, 387 pages : illustrations; digital, PDF file

Includes index.

Pt. 1. Content : it's the currency -- pt. 2. Content for the web -- pt. 3. Content for community and mobile.

available on campus and off campus with authorized login.

9780692775066

2011020201

015970315 Uk


Internet marketing.
Web sites--Design.
Electronic commerce.
Electronic commerce.
Internet marketing.
Web sites--Design.

HF5415.1265 / .W84 2012

658.8 / JON