TY  - BOOK
AU  - Bearden,William O.
AU  - Haws,Kelly L.
AU  - Netemeyer,Richard G.
TI  - Handbook of marketing scales: multi-item measures for marketing and consumer behavior research 
SN  - 9781412980180
U1  - 658.83 23
PY  - 2011///]
CY  - Los Angeles
PB  - SAGE
KW  - Marketing research
KW  - Consumer behavior
KW  - Research
N1  - Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999; Published in cooperation with the Association for Consumer Research; Includes Appendix and index
ER  -