Malhotra, Naresh K. <br/><br/>
Basic marketing research :  a decision-making approach / 
Naresh K. Malhotra. 
 - Third Edition. 
 - 671 pages :  illustrations ;  30 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780135024140 0135024145 
<br/><br/><label>LCCN: </label>2008025797 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / NAR