Solomon, Michael R.  1956- <br/><br/>
Consumer behavior :  buying, having and being / 
Michael R. Solomon. 
 - Eleventh Edition /  Global Edition. 
 - 604 pages :  color illustrations ;  28 cm. 
<br/><br/> Revised edition of the author's Consumer behavior, 2015. 
<br/><br/>Includes appendix and indexes. 
<br/><br/>Foundations of consumer behavior -- Buying, having, and being : an introduction to consumer behavior -- Consumer and social well-being -- Internal influences on consumer behavior -- Perception -- Learning and memory -- Motivation and affect -- The self: mind, gender, and body -- Personality, lifestyles, and values -- Attitudes and persuasive communications -- Decision making -- Buying, using, and disposing -- Consumers in their social and cultural settings -- Groups and social media -- Income and social class -- Subcultures -- Culture -- Glossary -- Index. 
<br/><br/><label>ISBN: </label>9781292017419 1292017414 
<br/><br/><label>LCCN: </label>2015041651 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Market surveys.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>Australia.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / MIC