Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion, and marketing communications / 
Kenneth E. Clow, Donald Baack. 
 - Sixth Edition. 
 - xv, 455 pages :  illustrations ;  25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9789332518377 
<br/><br/><label>LCCN: </label>2012049569 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>659.1  / KEN