Solomon, Michael R. 1956-

Consumer Behaviour : Buying, Having, Being / Michael Solomon, Katherine White, Darren W. Dahl ; with contributions from Judith Lynne Zaichkowsky, Roesmary Polegato . - Seventh Canadian Edition. - v, 511 pages : color illustrations ; 28 cm.

Includes appendix, glossary and index.

9780133958096


Consumer behavior.
Market surveys.


Australia.

658.8342 / MIC