TY  - BOOK
AU  - Armstrong,Gary
AU  - Kotler,Philip
AU  - Opresnik,Marc O.
TI  - Marketing: an introduction 
SN  - 9781292146508
U1  - 658.8 23
PY  - 2017///]
CY  - Boston
PB  - Pearson
KW  - Marketing
N1  - Revised edition of the authors' Marketing, 2015; Includes bibliographical references, and indexes
ER  -