HBR's 10 must reads on strategic marketing. 
 HBR's ten must reads on strategic marketing  Harvard business review's 10 must reads on strategic marketing  On strategic marketing 

 - v, 206 pages :  illustrations ;  21 cm. 
 - HBR's 10 must reads series .
<br/><br/> Includes index.  Printed in the United States of America. 
<br/><br/>Rethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall -- The brand report card / by Kevin Lane Keller -- The female economy / by Michael J. Silverstein and Kate Sayre -- Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum -- Getting brand communities right / by Susan Fournier and Lara Lee -- The one number you need to grow / by Frederick F. Reichheld -- Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy. 
<br/><br/><label>ISBN: </label>9781422189887 
<br/><br/><label>LCCN: </label>2012037855 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.
<br/><br/><label>Dewey Class. No.: </label>658.802  / HBR