Phillips, Andrea,  1974- <br/><br/>
A Creator's guide to transmedia storytelling :  how to captivate and engage audiences across multiple platforms / 
Andrea Phillips. 
 - xii, 272 pages :  illustrations (some color) ;  20 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071791526   390 LE 0071791523   390 LE 
<br/><br/><label>LCCN: </label>2012002246 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Digital storytelling.<br/>Interactive multimedia.<br/>Internet entertainment industry.<br/>Marketing--Psychological aspects.
<br/><br/><label>Dewey Class. No.: </label>006.7  / AND