TY  - BOOK
AU  - Phillips,Andrea
TI  - A Creator's guide to transmedia storytelling: how to captivate and engage audiences across multiple platforms 
SN  - 9780071791526 
U1  - 006.7 23
PY  - 2012///]
CY  - New York
PB  - McGraw-Hill
KW  - Digital storytelling
KW  - Interactive multimedia
KW  - Internet entertainment industry
KW  - Marketing
KW  - Psychological aspects
N1  - Includes bibliographical references and index
ER  -