Market opportunity analysis : text and cases /
Robert E. Stevens, Philip K. Sherwood, J. Paul Dunn, David L Loudon.
- xi, 263 pages : illustrations, 22 cm.
"The first edition of this book, Market analysis: assessing your business opportunities (The Haworth Press, 1993), was authored by Robert E. Stevens, Philip K. Sherwood, and Paul Dunn"--T.p. verso.