TY  - BOOK
AU  - Stevens,Robert E.
AU  - Sherwood,Philip K.
AU  - Dunn,Paul
AU  - Loudon,David L.
TI  - Market opportunity analysis: text and cases 
SN  - 9780789024190
U1  - 658.83 22
PY  - 2006///]
CY  - New York, London
PB  - Routledge
KW  - Marketing research
KW  - Consumer behavior
KW  - Market surveys
N1  - "The first edition of this book, Market analysis: assessing your business opportunities (The Haworth Press, 1993), was authored by Robert E. Stevens, Philip K. Sherwood, and Paul Dunn"--T.p. verso; Includes appendices, notes, and index
ER  -