Cialdini, Robert B. <br/><br/>
Influence, new and expanded :  the psychology of persuasion / 
Robert B. Cialdini. 
 - New and Expanded Edition. 
 - xix, 568 pages :  illustrations ;  24 cm. 
<br/><br/> Revised edition of the author's Influence , c1993.  Over 5 million copies sold from this book.  This expanded edition includes : new research and examples- new chapter on the unity principle- new insights for digital business. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> "In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini-the seminal expert in the field of influence and persuasion-explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations"-- 
<br/><br/><label>ISBN: </label>9780062937650 
<br/><br/><label>LCCN: </label>2020058532 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Influence (Psychology)<br/>Persuasion (Psychology)<br/>Compliance.
<br/><br/><label>Dewey Class. No.: </label>153.852  / ROB