TY  - BOOK
AU  - Cialdini,Robert B.
TI  - Influence, new and expanded: the psychology of persuasion 
SN  - 9780062937650
U1  - 153.852 23
PY  - 2021///
CY  - New York, NY
PB  - Harper Business
KW  - Influence (Psychology)
KW  - Persuasion (Psychology)
KW  - Compliance
N1  - Revised edition of the author's Influence , c1993; Over 5 million copies sold from this book; This expanded edition includes : new research and examples- new chapter on the unity principle- new insights for digital business; Includes bibliographical references and index
N2  - "In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini-the seminal expert in the field of influence and persuasion-explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations"--
ER  -