Keller, Kevin Lane,  1956- <br/><br/>
Strategic brand management :  building, measuring, and managing brand equity / 
Kevin Lane Keller, Swaminathan Vanitha. 
 - Fifth Edition /  Global Edition. 
 - 621 pages :  color illustrations ;  28 cm. 
<br/><br/>Includes notes and index. 
<br/><br/><label>ISBN: </label>9781292314969 1292314966 
<br/><br/><label>LCCN: </label>2012024141 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEV