Cateora, Philip R.

International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. - Fourteenth Edition / International Edition. - xxxi, 711 pages : illustrations (chiefly color), maps ; 28 cm.

Includes Glossary and indexes.

9780071084215

2008036578


Export marketing
International business enterprises.

658.848 / PHI