TY - BOOK AU - Cateora,Philip R. AU - Gilly,Mary C. AU - Graham,John L. TI - International marketing SN - 9780071084215 U1 - 658.848 23 PY - 2010/// CY - Boston PB - McGraw-Hill Irwin KW - Export marketing KW - International business enterprises N1 - Includes Glossary and indexes ER -