TY - BOOK AU - Zikmund,William G. AU - Babin,Barry J. AU - Carr,Jon C. AU - Griffin,Mitch TI - Business research methods / : William G. Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griffin SN - 9781439080702 U1 - 658.403072 23 PY - 2010/// CY - Mason, OH PB - South-Western Cengage Learning KW - Business KW - Research KW - Management N1 - Rev. ed. of: Business research methods / William G. Zikmund. 7th ed. c2003; Includes bibliographical references and index ER -