TY  - BOOK
AU  - Solomon,Michael R.
TI  - Consumer behavior: buying, having and being 
SN  - 9781292017419
U1  - 658.8342 23
PY  - 2015///]
CY  - Boston
PB  - Pearson
KW  - Consumer behavior
KW  - Market surveys
KW  - Australia
N1  - Revised edition of the author's Consumer behavior, 2015; Includes appendix and indexes; Foundations of consumer behavior -- Buying, having, and being : an introduction to consumer behavior -- Consumer and social well-being -- Internal influences on consumer behavior -- Perception -- Learning and memory -- Motivation and affect -- The self: mind, gender, and body -- Personality, lifestyles, and values -- Attitudes and persuasive communications -- Decision making -- Buying, using, and disposing -- Consumers in their social and cultural settings -- Groups and social media -- Income and social class -- Subcultures -- Culture -- Glossary -- Index
ER  -