Parr, Russell L. <br/><br/>
Intellectual property :  valuation, exploitation and infringement damages / 
by Russell L. Parr. 
 - Fourth Edition. 
 - xxiii, 466 pages :  illustrations ;  25 cm. 
<br/><br/>Includes appendix and index. 
<br/><br/>Introduction -- Intellectual properties definitions -- Intangible assets definitions -- Business enterprise - Section II : valuation -- Valuation principles -- Cost approach  -- Market approach -- Income approach -- Risk adjusted income -- Valuation errors -- Early stage -- Special valuation situations - Section III : exploitation -- Exploitation strategies -- More exploitation strategies -- License negotiations & agreements -- Royalty rates for licensing -- 25% Rule -- Determining a royalty rate : an example -- Monitoring royalty payments -- Patent aggregators -- University licensing -- Joint ventures -- IP audit -- Organizing for the future -- Transfer pricing - Section IV : infringement damages -- Lost profits -- Entire market value rule -- Royalty rate and the Georgia-Pacific factors -- Evolving patent damages -- Trademark, copyright, & trade secret damages. 
<br/><br/><label>ISBN: </label>9781119339762 
<br/><br/><label>LCCN: </label>2018005633 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Intellectual property.<br/>Intellectual property--Valuation.<br/>Intellectual property infringement.<br/>License agreements.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>United States.
<br/><br/><label>Dewey Class. No.: </label>346.73048  / RUS