TY  - BOOK
AU  - Parr,Russell L.
TI  - Intellectual property: valuation, exploitation and infringement damages 
SN  - 9781119339762
U1  - 346.73048 23
PY  - 2017///]
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Intellectual property
KW  - Valuation
KW  - Intellectual property infringement
KW  - License agreements
KW  - United States
N1  - Includes appendix and index; Introduction -- Intellectual properties definitions -- Intangible assets definitions -- Business enterprise - Section II : valuation -- Valuation principles -- Cost approach  -- Market approach -- Income approach -- Risk adjusted income -- Valuation errors -- Early stage -- Special valuation situations - Section III : exploitation -- Exploitation strategies -- More exploitation strategies -- License negotiations & agreements -- Royalty rates for licensing -- 25% Rule -- Determining a royalty rate : an example -- Monitoring royalty payments -- Patent aggregators -- University licensing -- Joint ventures -- IP audit -- Organizing for the future -- Transfer pricing - Section IV : infringement damages -- Lost profits -- Entire market value rule -- Royalty rate and the Georgia-Pacific factors -- Evolving patent damages -- Trademark, copyright, & trade secret damages
ER  -