TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald
TI  - Integrated advertising, promotion, and marketing communications
SN  - 9789332518377
U1  - 659.1 23
PY  - 2014///]
CY  - Boston
PB  - Pearson
KW  - Advertising
KW  - Communication in marketing
N1  - Includes bibliographical references and indexes
ER  -