Armstrong, Gary  1943- <br/><br/>
Marketing :  an introduction / 
Gary Armstrong, Philip Kotler, Valerie Trifts, Lilly Anne Buchwitz; contributing author, David Gaudet. 
 - Canadian Sixth Edition. 
 - 706 Pages :  color illustrations ;  27 cm.  
<br/><br/>Includes appendix, endnotes and indexes. 
<br/><br/><br/>System requirements for accompanying CD-ROM: Windows 95 or higher; Mac OS 7.6 or later. 
<br/><br/><label>ISBN: </label>9780134095806 
<br/><br/><label>LCCN: </label>2001050074 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / GAR