TY  - BOOK
AU  - Armstrong,Gary
AU  - Kotler,Philip
AU  - Trifts,Valerie
AU  - Buchwitz,Lilly Anne
AU  - Gaudet,David
TI  - Marketing: an introduction 
SN  - 9780134095806
U1  - 658.8 23
PY  - 2017///]
CY  - Toronto
PB  - Pearson, 
KW  - Marketing
KW  - Management
N1  - Includes appendix, endnotes and indexes
ER  -