Managerial economics / William F. Samuelson, Stephen G. Marks.

By: Samuelson, William [author.]Contributor(s): Marks, Stephen G. (Stephen Gary) [author.]Material type: TextTextPublisher: Hoboken, NJ : Wiley, [2012]Copyright date: © 2012, 2010, 2006, 2003, 1999, 1995 John Wiley & Sons, IncEdition: Seventh EditionDescription: xxi, 762 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781118041581Subject(s): Managerial economics | Decision makingDDC classification: 338.5024658 Summary: "The 7th Edition of Managerial Economics continues to provide real-world examples and necessary decision-making skills for making thoughtful and advantageous managerial decisions. Samuelson & Marks build on their strong behavioral coverage to better target this current and "hot topic" in business.This new edition includes general updates and revisions throughout including updated sections on behavioral economics, game theory, and price theory, and new problems for every chapter. The authors improve on existing content and integrate more of this content throughout. The biggest section is on the interface between public and private. The text integrates theory with extensive real-world applications throughout which makes it more accessible. The presentations begin simply and are progressively applied to more and more challenging applications"-- Provided by publisher.
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Item type Current location Call number Materials specified Status Date due Barcode Item holds
NB-Book NB-Book Uofcanada Library
338.5024658 WIL/NB (Browse shelf) Not for loan 00000372
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includes Index.

"The 7th Edition of Managerial Economics continues to provide real-world examples and necessary decision-making skills for making thoughtful and advantageous managerial decisions. Samuelson & Marks build on their strong behavioral coverage to better target this current and "hot topic" in business.This new edition includes general updates and revisions throughout including updated sections on behavioral economics, game theory, and price theory, and new problems for every chapter. The authors improve on existing content and integrate more of this content throughout. The biggest section is on the interface between public and private. The text integrates theory with extensive real-world applications throughout which makes it more accessible. The presentations begin simply and are progressively applied to more and more challenging applications"-- Provided by publisher.

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