| 000 | 01288cam a2200349 i 4500 | ||
|---|---|---|---|
| 001 | 19356519 | ||
| 003 | OSt | ||
| 005 | 20221108153221.0 | ||
| 008 | 161028s2017 njua b 001 0 eng d | ||
| 010 | _a 2016036899 | ||
| 020 |
_a9781119341208 _qhardcover |
||
| 040 |
_aDLC _beng _cDLC _erda _dDLC _dUOC |
||
| 042 | _apcc | ||
| 082 | 0 | 0 |
_a658.8 _223 _bPHI |
| 100 | 1 |
_aKotler, Philip _d1931- _eauthor. _9391 |
|
| 245 | 1 | 0 |
_aMarketing 4.0 : _bmoving from traditional to digital / _cPhilip Kotler, Hermawan Kartajaya, Iwan Setiawan. |
| 246 | 3 | _aMarketing four point zero | |
| 264 | 1 |
_aHoboken, New Jersey : _bWiley, _c[2017]. |
|
| 264 | 4 | _c© 2017 by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan. | |
| 300 |
_axix, 184 pages : _billustrations, _c24 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing. _93481 |
|
| 650 | 0 |
_aInternet marketing. _92002 |
|
| 700 | 1 |
_aKartajaya, Hermawan, _d1947- _eauthor. _92505 |
|
| 700 | 1 |
_aSetiawan, Iwan _eauthor. _92506 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cTB |
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| 999 |
_c1201 _d1201 |
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