000			01408nam a2200313 i 4500
003			OSt
005			20221117151503.0
008			220921s2009 enk||||| b||| 001 0 eng d
020			_a9781847940131 _qpaperback
040			_aUOC _beng _cUOC _erda
082	0	0	_223 _a658.834 _bMAR
100	1		_aLindstrom, Martin, _d1970- _eauthor. _93441
245	1	0	_aBuy.ology : _bhow everything we believe about why we buy is wrong / _cMartin Lindstrom.
264		1	_aLondon ; _aNew York : _bRandom House Business Book : _bDoubleday, _c2009.
264		4	_c© Martin Lindstrom 2008.
300			_axi, 256 pages ; _c20 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
500			_aNew York bestseller (cover page).
500			_aBe prepared to have your cherished beliefs overturned, spectator (cover page).
504			_aIncludes biographical references, notes, and index.
520			_aBuyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a program sponsored by a major company.
650		0	_93442 _aShopping _xPsychological aspects.
650		0	_93443 _aNeuromarketing.
650		0	_93444 _aMarketing _xPsychological aspects.
650		0	_aConsumer behavior. _9274
942			_2ddc _cBK
999			_c1404 _d1404