| 000 | 02778cam a2200409 i 4500 | ||
|---|---|---|---|
| 001 | 21098161 | ||
| 003 | OSt | ||
| 005 | 20230830113103.0 | ||
| 008 | 190719s2020 maua b 001 0 eng d | ||
| 010 | _a 2019023410 | ||
| 020 |
_a9781633697973 _qhardcover |
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| 020 |
_z9781633697980 _qeBook |
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| 040 |
_aMH/DLC _beng _cDLC _erda _dDLC _dUOC |
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| 041 | _beng | ||
| 042 | _apcc | ||
| 082 | 0 | 0 |
_a658.56 _223 _bJOS |
| 100 | 1 |
_aPine, B. Joseph, _eauthor. _94174 |
|
| 245 | 1 | 4 |
_aThe experience economy : _bcompeting for customer time, attention, and money / _cB. Joseph Pine II, James H. Gilmore. |
| 264 | 1 |
_aBoston, Massachusetts : _bHarvard Business Review Press, _c[2020]. |
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| 264 | 4 | _c© 2020 B. Joseph Pine II, James H. Gilmore. | |
| 300 |
_axxx, 329 pages : _billustrations ; _c25 cm. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 500 | _a"With a new preface by the authors"--CIP request view. | ||
| 504 | _aIncludes notes and index. | ||
| 505 | 0 | _aPreview -- Welcome to the experience economy -- Setting the stage -- The show must go on -- Get your act together -- Experiencing less sacrifice -- Intermission: a refreshing experience -- Work is theatre -- Performing to form -- Now act your part -- The customer is the product -- Finding your role in the world -- Encore: exit, stage right. | |
| 520 |
_a"Twenty years ago, this seminal book on experience innovation by Joseph Pine and James Gilmore explored how savvy companies excel by offering compelling experiences for customers--resulting not only in customer allegiance but also in a more profitable bottom line. Translated into more than fifteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local. In a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its potential audience. The authors take this enduring idea and broaden its application to the demands of today's increasingly distractible, time-starved world. Experiences and transformations are the basis for future business growth and prosperity, and The Experience Economy offers the script from which managers can continue to generate value in ways that are aligned with a strong customer-centric strategy"-- _cProvided by publisher. |
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| 650 | 0 |
_aProduction management. _93225 |
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| 650 | 0 |
_aMarketing. _93481 |
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| 650 | 0 |
_aDiversification in industry. _92001 |
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| 650 | 0 |
_aCustomer services. _9813 |
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| 700 | 1 |
_aGilmore, James H., _d1959- _eauthor. _94175 |
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| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cTEXT BOOK |
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| 999 |
_c1543 _d1543 |
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