000 | 01349cam a2200361 i 4500 | ||
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001 | 17448077 | ||
003 | OSt | ||
005 | 20230830112039.0 | ||
008 | 120830t20132013nyua b 001 0 eng d | ||
010 | _a 2012034583 | ||
020 |
_a9781451686579 _qhardcover |
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020 |
_z9781451686593 _qeBook |
||
040 |
_aDLC _cDLC _dDLC _dUOC _beng _erda |
||
042 | _apcc | ||
082 | 0 | 0 |
_a658.8342 _223 _bJON |
100 | 1 |
_aBerger, Jonah _94176 _eauthor. |
|
245 | 1 | 0 |
_aContagious : _bwhy things catch on / _cJonah Berger. |
250 | _aFirst Simon & Schuster hardcover Edition. | ||
264 | 1 |
_cNew York, NY : _aSimon & Schuster, _b2013. |
|
264 | 4 | _b© 2013 by Social Dynamics Group, LLC. | |
300 |
_aviii, 244 pages : _billustrations ; _c22 cm. |
||
336 |
_2rdacontent _atext _btxt |
||
337 |
_2rdamedia _aunmediated _bn |
||
338 |
_2rdacarrier _avolume _bnc |
||
504 | _aIncludes notes and index. | ||
505 | 0 | _aWhy things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories. | |
650 | 0 |
_aNew products. _94183 |
|
650 | 0 |
_aConsumer behavior. _9274 |
|
650 | 0 |
_aPopular culture _94189 _xEconomic aspects. |
|
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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942 |
_2ddc _cTEXT BOOK |
||
999 |
_c1544 _d1544 |