000 01349cam a2200361 i 4500
001 17448077
003 OSt
005 20230830112039.0
008 120830t20132013nyua b 001 0 eng d
010 _a 2012034583
020 _a9781451686579
_qhardcover
020 _z9781451686593
_qeBook
040 _aDLC
_cDLC
_dDLC
_dUOC
_beng
_erda
042 _apcc
082 0 0 _a658.8342
_223
_bJON
100 1 _aBerger, Jonah
_94176
_eauthor.
245 1 0 _aContagious :
_bwhy things catch on /
_cJonah Berger.
250 _aFirst Simon & Schuster hardcover Edition.
264 1 _cNew York, NY :
_aSimon & Schuster,
_b2013.
264 4 _b© 2013 by Social Dynamics Group, LLC.
300 _aviii, 244 pages :
_billustrations ;
_c22 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
504 _aIncludes notes and index.
505 0 _aWhy things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories.
650 0 _aNew products.
_94183
650 0 _aConsumer behavior.
_9274
650 0 _aPopular culture
_94189
_xEconomic aspects.
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cTEXT BOOK
999 _c1544
_d1544