| 000 | 02009nam a2200457 i 4500 | ||
|---|---|---|---|
| 001 | 18532661 | ||
| 003 | OSt | ||
| 005 | 20240321125300.0 | ||
| 008 | 150312t20152015enka ob 001 0 eng d | ||
| 010 | _a 2015935956 | ||
| 020 |
_a9780134084503 _qebook |
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| 020 |
_a0134084500 _qebookuoc |
||
| 035 | _a(OCoLC)ocn898529787 | ||
| 040 |
_aBTCTA _beng _cBTCTA _erda _dBDX _duoc _dYDXCP _dOCLCO _dUAB _dOCLCO _dOCLCF _dOCLCO _dDLC |
||
| 042 | _alccopycat | ||
| 082 |
_223 _a658.8 _bNIC |
||
| 100 | 1 |
_aJohnson, Nick _c(Writer on social media), _eauthor. |
|
| 245 | 1 | 4 |
_aThe future of marketing : _bstrategies from 15 leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer / _cNick Johnson. |
| 246 | 3 | _aStrategies from eighteen leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer | |
| 264 | 1 |
_aOld Tappan, New Jersey : _bPearson Education, Inc., _c[2015] |
|
| 264 | 4 | _c©2015 | |
| 300 |
_ax, 257 pages : _billustrations ; digital, PDF file |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 347 |
_2rda _atext file _bPDF |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 506 | _aavailable on campus and off campus with authorized login. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _vCase studies. |
|
| 650 | 0 |
_aBranding (Marketing) _vCase studies. _92215 |
|
| 650 | 7 |
_aBranding (Marketing) _2fast _0(OCoLC)fst01743755 _92215 |
|
| 650 | 7 |
_aMarketing. _2fast _0(OCoLC)fst01010167 _94190 |
|
| 650 | 7 |
_aMarketing _xManagement. _2fast _0(OCoLC)fst01010209 _94191 |
|
| 655 | 7 |
_aCase studies. _2fast _0(OCoLC)fst01423765 _92823 |
|
| 856 | _uhttps://elibrary.gemzplatform.com/jsw4 | ||
| 906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cPDF |
||
| 999 |
_c1551 _d1551 |
||