000			02033cam a2200325 i 4500
001			3368396
003			OSt
005			20221109095357.0
008			111004s2019 b 001 0 eng d
020			_a9780670921607 _qpaperback
035			_aocn755763779
035			_a(OCoLC)755763779
040			_aY2A _cY2A _dTEFOD _dOCLCQ _dVP@ _dUOC _erda _beng
049			_aVP@A
082	0	0	_a658.11 _223 _bERI
100	1		_aRies, Eric, _d1978- _eauthor. _91042
245	1	4	_aThe lean startup : _hhow constant innovation creates radically successful business / _cEric Ries.
264		1	_a[London] : _bPenguin Business, _c2019.
264		4	_c© Eric Ries, 2011.
300			_a320 pages ; _c24 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes index.
520			_a"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"-- _cProvided by publisher.
650		0	_aNew business enterprises. _9112
650		0	_aOrganizational effectiveness. _93306
650		0	_aConsumers' preferences. _91043
942			_2ddc _cTEXT BOOK
999			_c339 _d339