| 000 | 01203cam a2200337 i 4500 | ||
|---|---|---|---|
| 001 | 17558748 | ||
| 003 | OSt | ||
| 005 | 20221012145500.0 | ||
| 008 | 121211s2014 maua b 001 0 eng | ||
| 010 | _a 2012049569 | ||
| 020 |
_a9789332518377 _qpaperback |
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| 040 |
_aDLC _beng _cDLC _erda _dDLC _dUOC |
||
| 042 | _apcc | ||
| 082 | 0 | 0 |
_a659.1 _223 _bKEN |
| 100 | 1 |
_aClow, Kenneth E. _eauthor. _91208 |
|
| 245 | 1 | 0 |
_aIntegrated advertising, promotion, and marketing communications / _cKenneth E. Clow, Donald Baack. |
| 250 | _aSixth Edition. | ||
| 264 | 1 |
_aBoston : _bPearson, _c[2014]. |
|
| 264 | 4 | _c© 2014 Dorling Kindersley (India) Pvt. Ltd. | |
| 300 |
_axv, 455 pages : _billustrations ; _c25 cm. |
||
| 336 |
_atext _2rdacontent _btxt |
||
| 337 |
_aunmediated _2rdamedia _bn |
||
| 338 |
_avolume _2rdacarrier _bnc |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aAdvertising. _91210 |
|
| 650 | 0 |
_aCommunication in marketing. _93541 |
|
| 700 | 1 |
_aBaack, Donald _eauthor. _91209 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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| 999 |
_c438 _d438 |
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