000 02549cam a2200373 i 4500
001 20619473
003 OSt
005 20221027144134.0
008 180807s2019 enka b 001 0 eng d
010 _a 2018954271
020 _a9781526848130
_qpaperback
020 _a1526848139
_qpaperback
035 _a(OCoLC)on1038061702
040 _aYDX
_beng
_cYDX
_erda
_dOCLCQ
_dYDXIT
_dBBW
_dOCLCF
_dDLC
_dUOC
042 _alccopycat
082 0 0 _a338.5024658
_223
_bDAV
100 1 _aBegg, David K. H.
_eauthor.
_91060
245 1 0 _aEconomics for business /
_cDavid Begg, Damian Ward.
250 _aSixth Edition.
264 1 _aLondon :
_bMcGraw-Hill Education,
_c[2019].
264 4 _c© 2019 by McGraw-Hill Education.
300 _axvii, 463 pages :
_bcolor illustrations ;
_c26 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes glossary and index.
520 _aAndrew Gillespie's Economics for Business is the perfect introduction to all of the key economic concepts business students need to know.Crystal clear explanation and a dynamic writing style are complemented by unrivalled learning support to motivate students to get to grips with the fundamentals of economics, and to highlight the business relevance of what they're learning. Opening case studies discuss real challenges faced by well-known businesses including Amazon, Facebook, and Five Guys; and invite students to reflect on how these specific issues apply elsewhere. Frequent business insights throughout each chapter reinforce the business relevance of economic theories, bringing them to life every step of the way. Particular support is provided for mathematical concepts: assuming no prior knowledge, the book walks students through the maths to develop their confidence in tackling quantitative material, before asking them to apply what they've just learned to real business data. Other features are designed to produce highly employable business graduates. The 'you, the manager' feature prompts critical thinking by putting the reader in the shoes of a decision maker, while research tasks in each chapter cultivate essential report writing and information assimilating skills.
650 0 _aManagerial accounting.
_950
700 1 _aWard, Damian
_eauthor.
_91061
906 _a7
_bcbc
_ccopycat
_d2
_encip
_f20
_gy-gencatlg
942 _2ddc
_cBK
999 _c561
_d561