| 000 | 01337cam a2200361 i 4500 | ||
|---|---|---|---|
| 001 | 19047811 | ||
| 003 | OSt | ||
| 005 | 20221127101103.0 | ||
| 008 | 160408s2017 maua b 001 0 eng d | ||
| 010 | _a 2015044448 | ||
| 020 |
_a9781292146508 _qpaperback |
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| 020 |
_a1292146508 _qpaperback |
||
| 040 |
_aDLC _beng _cDLC _erda _dDLC _dUOC |
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| 042 | _apcc | ||
| 082 | 0 | 0 |
_a658.8 _223 _bGAR |
| 100 | 1 |
_aArmstrong, Gary _q(Gary M.) _d1943- _eauthor. _9390 |
|
| 245 | 1 | 0 |
_aMarketing : _ban introduction / _cGary Armstrong, Philip Kotler, with Marc O. Oprecnik. |
| 250 |
_aThirteenth Edition / _bGlobal Edition. |
||
| 264 | 1 |
_aBoston : _bPearson, _c[2017]. |
|
| 264 | 4 | _c© Pearson Educations Limited 2017. | |
| 300 |
_a669 pages : _bcolor illustrations ; _c28 cm. |
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| 336 |
_atext _2rdacontent _btxt |
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| 337 |
_aunmediated _2rdamedia _bn |
||
| 338 |
_avolume _2rdacarrier _bnc |
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| 500 | _aRevised edition of the authors' Marketing, 2015. | ||
| 504 | _aIncludes bibliographical references, and indexes. | ||
| 650 | 0 |
_aMarketing. _93481 |
|
| 700 | 1 |
_aKotler, Philip _d1931- _eauthor. _9391 |
|
| 700 | 1 |
_aOpresnik, Marc O. _q(Marc Oliver), _d1969- _eauthor. _91319 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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| 999 |
_c74 _d74 |
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