000 01502cam a2200385 i 4500
001 12524281
003 OSt
005 20221102144211.0
008 010904s2017 xxca b 001 0 eng d
010 _a 2001050074
020 _a9780134095806
_qpaperback
040 _aDLC
_cDLC
_dDLC
_dUOC
_erda
_beng
042 _apcc
082 0 0 _a658.8
_223
_bGAR
100 1 _aArmstrong, Gary
_q(Gary M.)
_d1943-
_eauthor.
_9390
245 1 0 _aMarketing :
_ban introduction /
_cGary Armstrong, Philip Kotler, Valerie Trifts, Lilly Anne Buchwitz; contributing author, David Gaudet.
250 _aCanadian Sixth Edition.
264 1 _aToronto :
_bPearson,
_c[2017].
264 4 _c© 2017 Pearson Canada Inc.
300 _a706 Pages :
_bcolor illustrations ;
_c27 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
504 _aIncludes appendix, endnotes and indexes.
538 _aSystem requirements for accompanying CD-ROM: Windows 95 or higher; Mac OS 7.6 or later.
650 0 _aMarketing
_xManagement.
_9195
650 0 _aMarketing.
_93481
700 1 _aKotler, Philip
_d1931-
_eauthor.
_9391
700 1 _aTrifts, Valerie
_d1968-
_eauthor.
_9404
700 1 _aBuchwitz, Lilly Anne
_eauthor.
_9405
700 1 _aGaudet, David
_eContributor Author.
_91320
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2ddc
_cBK
999 _c82
_d82