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Basic Marketing Research / Naresh K Malhotra.

By: Malhotra, Naresh K [author.]Material type: TextTextPublisher: Harlow, England : pearson®, [2014]Copyright date: © Pearson Education Limited 2014Edition: Fourth Edition / International EditionDescription: 670 pages : color illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781292020488; 1292020482Subject(s): Marketing researchDDC classification: 658.83
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Item type Current location Call number Materials specified Status Date due Barcode Course reserves
NB-Textbook NB-Textbook EDIN-LIBRARY
658.83 NAR/NB (Browse shelf) Not for loan 00001465

Market Research

Textbook Textbook EDIN-LIBRARY
658.83 NAR (Browse shelf) Available 00001466
Textbook Textbook EDIN-LIBRARY
658.83 NAR (Browse shelf) Available 00001467

This Edition is a Pearson new international edition.

Includes endnotes and index.

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