Research methods for business students / Mark N. K. Saunders, Philip Lewis, Adrian Thornhill.
Material type:
TextPublisher: New York : Pearson, [2019]Copyright date: © Mark N. K. Saunders, Philip Lewis, Adrian Thornhill 2019Edition: Eighth Edition / Revised EditionDescription: xxxiii, 833 pages : color illustrations ; 27 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781292208787Subject(s): Business -- Research -- Data processing | Business -- ResearchDDC classification: 650.072 | Item type | Current location | Call number | Materials specified | Status | Date due | Barcode | Course reserves |
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UofCanada Library | 650.072 MAR/NB (Browse shelf) | Not for loan | 00001712 | |||
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Textbook
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UofCanada Library | 650.072 MAR (Browse shelf) | Available | 00001713 | |||
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Textbook
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UofCanada Library | 650.072 MAR (Browse shelf) | Available | 00001714 |
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Revised edition of the authors' Research methods for business students, 2015.
Includes biographical references, appendices, glossary, and index.
Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Utilising secondary data -- Collecting data through observation -- Collecting primary data using research interviews and research diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
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