The future of marketing : strategies from 15 leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer / Nick Johnson.
Material type:
TextPublisher: Old Tappan, New Jersey : Pearson Education, Inc., [2015]Copyright date: ©2015Description: x, 257 pages : illustrations ; digital, PDF fileContent type: text Media type: computer Carrier type: online resourceISBN: 9780134084503; 0134084500Other title: Strategies from eighteen leading brands on how authenticity, relevance, and transparency will help you survive the age of the customerSubject(s): Marketing | Marketing -- Management | Marketing -- Case studies | Branding (Marketing) -- Case studies | Branding (Marketing) | Marketing | Marketing -- ManagementGenre/Form: Case studies. DDC classification: 658.8 Online resources: Click here to access online
| Item type | Current location | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
e-book
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EDIN-LIBRARY | 658.8 NIC (Browse shelf) | Available | 00010036 |
Includes bibliographical references and index.
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