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Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.

By: Osterwalder, Alexander [author.]Contributor(s): Pigneur, Yves [author.] | Clark, Tim, 1956- [editor.]Material type: TextTextPublisher: Hoboken, New Jersey : John Wiley & Sons, Inc., 2013Copyright date: ©2013 by Alexander Osterwalder and Yves Pigneur. All rights reservedDescription: 1 online resource, 373 pages : illustrations, digital, PDF fileContent type: text Media type: computer Carrier type: online resourceISBN: 9781118656402Subject(s): Business planning | New business enterprises | Strategic planning | Business planning | New business enterprises | Strategic planning | InnovationsmanagementDDC classification: 658.4012 Online resources: Click here to access online
Contents:
1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
Summary: Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
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Item type Current location Call number Materials specified Status Date due Barcode
e-book e-book EDIN-LIBRARY
658.4012 ALE (Browse shelf) Available 00010044

Includes bibliographical references.

1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.

Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.

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