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Marketing : an introduction / Gary Armstrong, Philip Kotler, with Marc O. Oprecnik.

By: Armstrong, Gary (Gary M.), 1943- [author.]Contributor(s): Kotler, Philip, 1931- [author.] | Opresnik, Marc O. (Marc Oliver), 1969- [author.]Material type: TextTextPublisher: Boston : Pearson, [2017]Copyright date: © Pearson Educations Limited 2017Edition: Thirteenth Edition / Global EditionDescription: 669 pages : color illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781292146508; 1292146508Subject(s): MarketingDDC classification: 658.8
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Item type Current location Call number Materials specified Status Date due Barcode
NB-Book NB-Book EDIN-LIBRARY
658.8 GAR/NB (Browse shelf) Not for loan 00000157

Revised edition of the authors' Marketing, 2015.

Includes bibliographical references, and indexes.

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